MANILA – Top barber shop chain Bruno’s said Tuesday it would keep all of its stores running as it gradually recovers from 84 days of closure due to the coronavirus lockdown.
Bruno’s Services Corp has close to 60 stores nationwide and over 1,000 barbers and therapists. It has not laid off employees or partners, said its president Marco Pascual.
Pascual said a full recovery could happen in 2021 as restrictions gradually ease. Barbershops, spas and salons were shuttered during the 11-week enhanced community quarantine.
Metro Manila and other urban centers shifted to a general community quarantine with fewer curbs last June 1. Salons and barbershops were allowed to reopen on June 7 at 30 percent capacity.
“What’s in our head is more of a recovery scenario. Definitely, I don’t think we’ll be making money this year, we’re looking at 2021 to recover all our losses because of the almost 84 days of closure for all our stores for the whole country,” Pascual said.
Contactless payments, intense disinfection and the use of disposable gloves are part of Bruno’s new normal, he said.
Pascual said it’s too early to think about a price increase as he assured the public that the brand would maintain its quality level of service.
