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Franchising Information

Bruno's Barbers Franchise Application - As of January 2008

Frequently Asked Questions (FAQs)

1. What are the application procedures and requirements?

Franchise applicants are required to submit a letter of intent including information on the proposed site and its location map addressed to:

Bruno’s Services Corporation (BSC)
Unit 209 Amberland Plaza
Julia Vargas Avenue
Ortigas Center, Pasig City

It is important to indicate the applicant’s complete contact details in this letter. Franchise applicants will also be required to complete an information sheet upon BSC’s notice. Other documents will later be requested by BSC depending on the status of the application.

2. What is the minimum area for the shop?

Depending on the location and floor lay-out, the area required for a barber shop is 50 to 100 square meters with ample parking and provision for a visible signage.

3. Does BSC provide possible locations or does the franchise applicant look for the site?

The franchise applicant has to look for a prospective location and BSC evaluates the proposed site upon receipt of the applicant’s letter of intent. The applicant will be advised if the site is suitable or not for Bruno’s Barbers.

4. How much is the franchise fee? What does the franchise package include? What is the term of the franchise?

Presently, the franchise fee is five hundred fifty thousand pesos (PhP550,000.00) for a five (5) year term. Upon its expiration, the term may be renewed upon agreement of BSC and the franchisee. This fee includes:

  • Use of the Bruno’s Barbers name and trademark
  • Use of the Bruno’s Barbers system
  • Screening and training of staff
  • Start-up assistance
  • Construction assistance

5. How much capital will be required to open a Bruno’s Barbers shop?

The capitalization for one Bruno’s Barbers barber shop is between three million eight hundred pesos (PhP3,800,000.00) and four million five hundred thousand pesos (PhP4,500,000.00) depending on the size and location, inclusive of the above mentioned franchise fee. Capitalization includes:

  • Leasehold improvement
  • Construction/design management fee
  • Advance rental/security deposits
  • Licenses and permits
  • Equipment (including barber chairs)
  • Service and maintenance apparatus
  • Furniture and fixtures
  • Initial stock of service and office supplies
  • Staff requirements
  • Pre-opening marketing materials
  • Others

6. How much is the royalty fee?

Royalty fee is ten percent (10%) of the gross sales.

7. What is the projected payback period of the total investment? What is the return on investment (ROI)?

The return on investment varies depending on the location, volume of sales, implementation of management controls, rental and other operating costs. Various possibilities on returns will be discussed at a certain stage of the application.

8. Who shoulders advertising fees?

Partial costs are shouldered by the franchisee for advertising deemed necessary by Bruno’s Services Corporation during the term of the franchise. Franchisees may opt to have additional advertising only with prior approval from BSC.